Presley talent 'priceless gem' --> Nov 1966!

[drjohncarpenter]

All the press in 1966 wasn't terrible for Elvis, despite massive changes in popular music the past two years.

This very kind profile is new to me, hope for you as well. Presley's quoted in it, too.

Southland entertainment scene

Presley talent 'priceless gem'

660300_w Fabares.jpg

Elvis makes a new discovery in the lovely form of pert Shelley Fabares in his new film for MGM, "Spinout."
Miss Fabares makes a complete transition from girl to woman in a frantic effort to lead Elvis to the altar.



PART IV

Louis B. Mayer, founder and former head of the great Metro-Goldwn Mayer Studios, once said, "Rare talent is like a priceless gem. It is difficult to find, but once discovered end polished, nothing can ever dull its luster."

Through the years there have been these great talents in motion pictures. Mickey Rooney, Judy Garland, Bing Crosby . . . . and now, Elvis Presley. As a matter of fact it was Crosby who went out on limb with his praise for Presley at a time when the then swivel-hipped singer was considered strictly a flash In the pan.

"Nonsense," said Crosby. "This boy is a spectacular talent."

Since that time the ever upward trend in Presley's career has been the subject of much analysis by show business specialists. In profession that is among the moat unpredictable, the actor-entertainer has managed to grow from an overnight success to one of the most enduring and popular stars Hollywood has ever known.

In 1963 Elvis starred in MGM's "Viva Las Vegas" and made motion picture history. The Elvis Era was in full swing and there were still no guesses as to how high his career could soar. Proving there is no rest for the successful, the same year as "Viva" saw him before the cameras in another record hit, "Kissin' Cousins."

SUPPORT OF FRIENDS

Surrounding Elvis friends and employees are former classmates, childhood friends and Army buddies, many now married with their own families but still loyal to the entertainer. His fairness, respect for the skills of others and his rapport with people have prompted this nucleus of old friends to stand by Elvis through good times and bad. They have enjoyed his success as much as Elvis' real family.

The year 1964 was one of the busiest in the busy career of Elvis Presley. In addition to two other pictures away from die studio, he returned to MGM once again, this time in "Girl Happy." Later that same year he made "Harum Scarum" which also registered in a big way at the ticket-wickets.

"Not many realize that Elvis selects every song he records," said "Spinout" Director Norman Taurog. "He works actively on his career. He senses what is best for him and feels he owes his fans the best he can deliver."

Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it. They've worked with him long enough to realize his creativity. He improves all he touches. He communicates with the various members the orchestra and can in an instant, in a glance, his thoughts on a certain passage.

HOURS OF WORK

"To a God-given gift he adds hours of hard work," Taurog continued. "He is constantly striving to improve himself. His reading covers a wide range of subjects, books on music theory, medical research, psychology, mechanics, good fiction, you name it.

His lean, athletic build didn't just happen. He works out regularly by playing hectic football with his Memphis clan. While the world knows Elvis Presley as an artist, his buddies know the man capable of concentrating 100 per cent on the immediate challenge, whether sports or music. His tip-top physical condition (6' in height, weight, 175 lbs.) is the result of these team sports, plus the fact he never hits the Hollywood party circuit.

An inveterate TV watcher and the star occasionally dates but characteristically refuses to make these "times out" public events. Sometimes the girls are stars with whom he has worked, but more often they are unknowns.

And what constitutes a date with Elvis?

In own words . . . "not really anything different than I'd do if not on a date." "I'd sooner go out and get a hamburger or go to a movie than go into a nightclub."

Does he have any requirements for the girl he might marry?

"Only that she would have to like Memphis."

FATHER IN MEMPHIS

Back in Memphis, Elvis' father, along with several attorneys, looks after his son's investments and business affairs. But, as in a recording session, Elvis is boss. That same good judgment which guides his professionally aids him in knowing a good deal when he sees it.

When not home in Memphis, Elvis lives in a leased Bel Air mansion staffed by couple who clean and cook. A few intimates know the address but it's not indicated on those maps of Hollywood homes hawked to tourists.

Elvis is a man who shares his success, not only with family and friends but also with people, he hu never met 'His mammoth contributions to charity are well-known despite attempts keep such activities personal and unpublicized.

He has contributed more than generously to such funds as the Motion Picture Relief and the Motion Picture Home. In 1961 he made a benefit appearance in Memphis which raised $50,000 for 49 Memphis charities and one charity in Tupelo. He has not appeared at a benefit since but annually makes the same contribution to these charities. During a recent Hollywood telethon, Elvis and his manager swelled the total take by doubling the amount reached at any plateau coming in under the wire.

Venice Evening Vanguard - Friday, November 18, 1966
https://www.newspapers.com/newspage/701901174/

[Igotstung]

All the press in 1966 wasn't terrible for Elvis, despite massive changes in popular music the past two years.

This very kind profile is new to me, hope for you as well. Presley's quoted in it, too.

Southland entertainment scene

Presley talent 'priceless gem'



660300_w Fabares.jpg

Elvis makes a new discovery in the lovely form of pert Shelley Fabares in his new film for MGM, "Spinout."
Miss Fabares makes a complete transition from girl to woman in a frantic effort to lead Elvis to the altar.



PART IV

Louis B. Mayer, founder and former head of the great Metro-Goldwn Mayer Studios, once said, "Rare talent is like a priceless gem. It is difficult to find, but once discovered end polished, nothing can ever dull its luster."

Through the years there have been these great talents in motion pictures. Mickey Rooney, Judy Garland, Bing Crosby . . . . and now, Elvis Presley. As a matter of fact it was Crosby who went out on limb with his praise for Presley at a time when the then swivel-hipped singer was considered strictly a flash In the pan.

"Nonsense," said Crosby. "This boy is a spectacular talent."

Since that time the ever upward trend in Presley's career has been the subject of much analysis by show business specialists. In profession that is among the moat unpredictable, the actor-entertainer has managed to grow from an overnight success to one of the most enduring and popular stars Hollywood has ever known.

In 1963 Elvis starred in MGM's "Viva Las Vegas" and made motion picture history. The Elvis Era was in full swing and there were still no guesses as to how high his career could soar. Proving there is no rest for the successful, the same year as "Viva" saw him before the cameras in another record hit, "Kissin' Cousins."

SUPPORT OF FRIENDS

Surrounding Elvis friends and employees are former classmates, childhood friends and Army buddies, many now married with their own families but still loyal to the entertainer. His fairness, respect for the skills of others and his rapport with people have prompted this nucleus of old friends to stand by Elvis through good times and bad. They have enjoyed his success as much as Elvis' real family.

The year 1964 was one of the busiest in the busy career of Elvis Presley. In addition to two other pictures away from die studio, he returned to MGM once again, this time in "Girl Happy." Later that same year he made "Harum Scarum" which also registered in a big way at the ticket-wickets.

"Not many realize that Elvis selects every song he records," said "Spinout" Director Norman Taurog. "He works actively on his career. He senses what is best for him and feels he owes his fans the best he can deliver."

Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it. They've worked with him long enough to realize his creativity. He improves all he touches. He communicates with the various members the orchestra and can in an instant, in a glance, his thoughts on a certain passage.

HOURS OF WORK

"To a God-given gift he adds hours of hard work," Taurog continued. "He is constantly striving to improve himself. His reading covers a wide range of subjects, books on music theory, medical research, psychology, mechanics, good fiction, you name it.

His lean, athletic build didn't just happen. He works out regularly by playing hectic football with his Memphis clan. While the world knows Elvis Presley as an artist, his buddies know the man capable of concentrating 100 per cent on the immediate challenge, whether sports or music. His tip-top physical condition (6' in height, weight, 175 lbs.) is the result of these team sports, plus the fact he never hits the Hollywood party circuit.

An inveterate TV watcher and the star occasionally dates but characteristically refuses to make these "times out" public events. Sometimes the girls are stars with whom he has worked, but more often they are unknowns.

And what constitutes a date with Elvis?

In own words . . . "not really anything different than I'd do if not on a date." "I'd sooner go out and get a hamburger or go to a movie than go into a nightclub."

Does he have any requirements for the girl he might marry?

"Only that she would have to like Memphis."

FATHER IN MEMPHIS

Back in Memphis, Elvis' father, along with several attorneys, looks after his son's investments and business affairs. But, as in a recording session, Elvis is boss. That same good judgment which guides his professionally aids him in knowing a good deal when he sees it.

When not home in Memphis, Elvis lives in a leased Bel Air mansion staffed by couple who clean and cook. A few intimates know the address but it's not indicated on those maps of Hollywood homes hawked to tourists.

Elvis is a man who shares his success, not only with family and friends but also with people, he hu never met 'His mammoth contributions to charity are well-known despite attempts keep such activities personal and unpublicized.

He has contributed more than generously to such funds as the Motion Picture Relief and the Motion Picture Home. In 1961 he made a benefit appearance in Memphis which raised $50,000 for 49 Memphis charities and one charity in Tupelo. He has not appeared at a benefit since but annually makes the same contribution to these charities. During a recent Hollywood telethon, Elvis and his manager swelled the total take by doubling the amount reached at any plateau coming in under the wire.

Venice Evening Vanguard - Friday, November 18, 1966
https://www.newspapers.com/newspage/701901174/

' Elvis Selects every song he records'!!

[Lee Wood]

All the press in 1966 wasn't terrible for Elvis, despite massive changes in popular music the past two years.

This very kind profile is new to me, hope for you as well. Presley's quoted in it, too.

Southland entertainment scene

Presley talent 'priceless gem'



660300_w Fabares.jpg

Elvis makes a new discovery in the lovely form of pert Shelley Fabares in his new film for MGM, "Spinout."
Miss Fabares makes a complete transition from girl to woman in a frantic effort to lead Elvis to the altar.



PART IV

Louis B. Mayer, founder and former head of the great Metro-Goldwn Mayer Studios, once said, "Rare talent is like a priceless gem. It is difficult to find, but once discovered end polished, nothing can ever dull its luster."

Through the years there have been these great talents in motion pictures. Mickey Rooney, Judy Garland, Bing Crosby . . . . and now, Elvis Presley. As a matter of fact it was Crosby who went out on limb with his praise for Presley at a time when the then swivel-hipped singer was considered strictly a flash In the pan.

"Nonsense," said Crosby. "This boy is a spectacular talent."

Since that time the ever upward trend in Presley's career has been the subject of much analysis by show business specialists. In profession that is among the moat unpredictable, the actor-entertainer has managed to grow from an overnight success to one of the most enduring and popular stars Hollywood has ever known.

In 1963 Elvis starred in MGM's "Viva Las Vegas" and made motion picture history. The Elvis Era was in full swing and there were still no guesses as to how high his career could soar. Proving there is no rest for the successful, the same year as "Viva" saw him before the cameras in another record hit, "Kissin' Cousins."

SUPPORT OF FRIENDS

Surrounding Elvis friends and employees are former classmates, childhood friends and Army buddies, many now married with their own families but still loyal to the entertainer. His fairness, respect for the skills of others and his rapport with people have prompted this nucleus of old friends to stand by Elvis through good times and bad. They have enjoyed his success as much as Elvis' real family.

The year 1964 was one of the busiest in the busy career of Elvis Presley. In addition to two other pictures away from die studio, he returned to MGM once again, this time in "Girl Happy." Later that same year he made "Harum Scarum" which also registered in a big way at the ticket-wickets.

"Not many realize that Elvis selects every song he records," said "Spinout" Director Norman Taurog. "He works actively on his career. He senses what is best for him and feels he owes his fans the best he can deliver."

Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it. They've worked with him long enough to realize his creativity. He improves all he touches. He communicates with the various members the orchestra and can in an instant, in a glance, his thoughts on a certain passage.

HOURS OF WORK

"To a God-given gift he adds hours of hard work," Taurog continued. "He is constantly striving to improve himself. His reading covers a wide range of subjects, books on music theory, medical research, psychology, mechanics, good fiction, you name it.

His lean, athletic build didn't just happen. He works out regularly by playing hectic football with his Memphis clan. While the world knows Elvis Presley as an artist, his buddies know the man capable of concentrating 100 per cent on the immediate challenge, whether sports or music. His tip-top physical condition (6' in height, weight, 175 lbs.) is the result of these team sports, plus the fact he never hits the Hollywood party circuit.

An inveterate TV watcher and the star occasionally dates but characteristically refuses to make these "times out" public events. Sometimes the girls are stars with whom he has worked, but more often they are unknowns.

And what constitutes a date with Elvis?

In own words . . . "not really anything different than I'd do if not on a date." "I'd sooner go out and get a hamburger or go to a movie than go into a nightclub."

Does he have any requirements for the girl he might marry?

"Only that she would have to like Memphis."

FATHER IN MEMPHIS

Back in Memphis, Elvis' father, along with several attorneys, looks after his son's investments and business affairs. But, as in a recording session, Elvis is boss. That same good judgment which guides his professionally aids him in knowing a good deal when he sees it.

When not home in Memphis, Elvis lives in a leased Bel Air mansion staffed by couple who clean and cook. A few intimates know the address but it's not indicated on those maps of Hollywood homes hawked to tourists.

Elvis is a man who shares his success, not only with family and friends but also with people, he hu never met 'His mammoth contributions to charity are well-known despite attempts keep such activities personal and unpublicized.

He has contributed more than generously to such funds as the Motion Picture Relief and the Motion Picture Home. In 1961 he made a benefit appearance in Memphis which raised $50,000 for 49 Memphis charities and one charity in Tupelo. He has not appeared at a benefit since but annually makes the same contribution to these charities. During a recent Hollywood telethon, Elvis and his manager swelled the total take by doubling the amount reached at any plateau coming in under the wire.

Venice Evening Vanguard - Friday, November 18, 1966
https://www.newspapers.com/newspage/701901174/

' Elvis Selects every song he records'!!

Is that not correct? As I understand it many songs were submitted and he selected the ones he recorded.

[T3ddy-be@r]

I have read that he selected his songs

[jurasic1968]

Yes, he did. But not in the movies with crap like Dominic, Ito Eats, No Room to Rhumba in a Sports Car, Fort Lauderdale Chamber of Commerce, Petunia the Gardener's Daughter, Datin', Queenie Wahine's Papaya, Beach Shack, Harem Holliday and Clambake, to name only ten of them.

[2kisses&3scarfs]

Very nice post, doc. It’s totally new to me. Thank you. One of these days I have to look through the scrapbooks I kept on Elvis. I probably have so many articles about him that I’ve forgotten about. Thank you again.

[Igotstung]

All the press in 1966 wasn't terrible for Elvis, despite massive changes in popular music the past two years.

This very kind profile is new to me, hope for you as well. Presley's quoted in it, too.

Southland entertainment scene

Presley talent 'priceless gem'



660300_w Fabares.jpg

Elvis makes a new discovery in the lovely form of pert Shelley Fabares in his new film for MGM, "Spinout."
Miss Fabares makes a complete transition from girl to woman in a frantic effort to lead Elvis to the altar.



PART IV

Louis B. Mayer, founder and former head of the great Metro-Goldwn Mayer Studios, once said, "Rare talent is like a priceless gem. It is difficult to find, but once discovered end polished, nothing can ever dull its luster."

Through the years there have been these great talents in motion pictures. Mickey Rooney, Judy Garland, Bing Crosby . . . . and now, Elvis Presley. As a matter of fact it was Crosby who went out on limb with his praise for Presley at a time when the then swivel-hipped singer was considered strictly a flash In the pan.

"Nonsense," said Crosby. "This boy is a spectacular talent."

Since that time the ever upward trend in Presley's career has been the subject of much analysis by show business specialists. In profession that is among the moat unpredictable, the actor-entertainer has managed to grow from an overnight success to one of the most enduring and popular stars Hollywood has ever known.

In 1963 Elvis starred in MGM's "Viva Las Vegas" and made motion picture history. The Elvis Era was in full swing and there were still no guesses as to how high his career could soar. Proving there is no rest for the successful, the same year as "Viva" saw him before the cameras in another record hit, "Kissin' Cousins."

SUPPORT OF FRIENDS

Surrounding Elvis friends and employees are former classmates, childhood friends and Army buddies, many now married with their own families but still loyal to the entertainer. His fairness, respect for the skills of others and his rapport with people have prompted this nucleus of old friends to stand by Elvis through good times and bad. They have enjoyed his success as much as Elvis' real family.

The year 1964 was one of the busiest in the busy career of Elvis Presley. In addition to two other pictures away from die studio, he returned to MGM once again, this time in "Girl Happy." Later that same year he made "Harum Scarum" which also registered in a big way at the ticket-wickets.

"Not many realize that Elvis selects every song he records," said "Spinout" Director Norman Taurog. "He works actively on his career. He senses what is best for him and feels he owes his fans the best he can deliver."

Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it. They've worked with him long enough to realize his creativity. He improves all he touches. He communicates with the various members the orchestra and can in an instant, in a glance, his thoughts on a certain passage.

HOURS OF WORK

"To a God-given gift he adds hours of hard work," Taurog continued. "He is constantly striving to improve himself. His reading covers a wide range of subjects, books on music theory, medical research, psychology, mechanics, good fiction, you name it.

His lean, athletic build didn't just happen. He works out regularly by playing hectic football with his Memphis clan. While the world knows Elvis Presley as an artist, his buddies know the man capable of concentrating 100 per cent on the immediate challenge, whether sports or music. His tip-top physical condition (6' in height, weight, 175 lbs.) is the result of these team sports, plus the fact he never hits the Hollywood party circuit.

An inveterate TV watcher and the star occasionally dates but characteristically refuses to make these "times out" public events. Sometimes the girls are stars with whom he has worked, but more often they are unknowns.

And what constitutes a date with Elvis?

In own words . . . "not really anything different than I'd do if not on a date." "I'd sooner go out and get a hamburger or go to a movie than go into a nightclub."

Does he have any requirements for the girl he might marry?

"Only that she would have to like Memphis."

FATHER IN MEMPHIS

Back in Memphis, Elvis' father, along with several attorneys, looks after his son's investments and business affairs. But, as in a recording session, Elvis is boss. That same good judgment which guides his professionally aids him in knowing a good deal when he sees it.

When not home in Memphis, Elvis lives in a leased Bel Air mansion staffed by couple who clean and cook. A few intimates know the address but it's not indicated on those maps of Hollywood homes hawked to tourists.

Elvis is a man who shares his success, not only with family and friends but also with people, he hu never met 'His mammoth contributions to charity are well-known despite attempts keep such activities personal and unpublicized.

He has contributed more than generously to such funds as the Motion Picture Relief and the Motion Picture Home. In 1961 he made a benefit appearance in Memphis which raised $50,000 for 49 Memphis charities and one charity in Tupelo. He has not appeared at a benefit since but annually makes the same contribution to these charities. During a recent Hollywood telethon, Elvis and his manager swelled the total take by doubling the amount reached at any plateau coming in under the wire.

Venice Evening Vanguard - Friday, November 18, 1966
https://www.newspapers.com/newspage/701901174/

' Elvis Selects every song he records'!!

Is that not correct? As I understand it many songs were submitted and he selected the ones he recorded.

By this time, the songs he was getting were increasingly bland. And outright bad in many cases. Also the songs had to fit a scene in the film, which were also getting ridiculous. So him selecting songs is not a 'creative choice' as implied here by Taurog.

Doc's point still stands, that not all the press was unkind to Presley's growing irrelevance in the changed musical and cultural mileu.

[jurasic1968]

"Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it". What a sad joke regarding his movie songs in the middle 60's.

[drjohncarpenter]

Very nice post, doc. It’s totally new to me. Thank you. One of these days I have to look through the scrapbooks I kept on Elvis. I probably have so many articles about him that I’ve forgotten about. Thank you again.

It's from first-gen fans like you that I get the nicest replies. It makes it so easy to ignore those members who do the opposite.

Hope to find more things to share soon.

[drjohncarpenter]

' Elvis Selects every song he records'!!

That stood out to me as well. Clearly this was a very positive look at the man and his career.

But even with the soundtrack garbage, he -- or a pal like Bobby "Red" West -- likely made the final choices. I doubt Elvis ever went in "cold" to any soundtrack date.

That said, 1966 was the year where he did engage in studio work that mean a lot to him: the sessions for How Great Thou Art and some related pop tracks. His involvement was EXACTLY as described in the article, and done in May and June.

[Gary Crawford]

You would wonder how much of this article is merely based on a press release from the Presley camp? Frequently, even today, such articles vary little from the press releases sent by the management team of celebrities. I studied PR many years ago and they would show examples of the original press releases sent to newspapers/magazines then published as articles with literally a few words changed and in some cases no changes at all, with a journalists name tagged on at the end. PR agencies more than happy when this happened as it got the positive promotion they were looking for. That being said, obviously no way of knowing if that was the case here. Though still interesting that the press (regardless of the original source material/information) were willing to go to print with such a positive piece on Elvis at one of the lowest points in his career (the gospel sessions aside).

[pmp]

"Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it". What a sad joke regarding his movie songs in the middle 60's.

Not at sad joke at all. He was the one calling the shots during those sessions. He was also the one choosing the songs for the vast majority of the time - even if those songs were a choice of four about impotent bulls.

[pmp]

You would wonder how much of this article is merely based on a press release from the Presley camp? Frequently, even today, such articles vary little from the press releases sent by the management team of celebrities. I studied PR many years ago and they would show examples of the original press releases sent to newspapers/magazines then published as articles with literally a few words changed and in some cases no changes at all, with a journalists name tagged on at the end. PR agencies more than happy when this happened as it got the positive promotion they were looking for. That being said, obviously no way of knowing if that was the case here. Though still interesting that the press (regardless of the original source material/information) were willing to go to print with such a positive piece on Elvis at one of the lowest points in his career (the gospel sessions aside).

This is true. That's the same for many stars, BUT if that was the case, this article would have been one of many during the same period using the same press release - but, as far as we know, it wasn't. It appears to be a one-off - and finding such articles is sometimes like finding a needle in a haystack in newspaper articles, so it's a very nice find.

A more general resurgence of interest in Elvis did occur in the press in 1968, though - and it started BEFORE the 1968 special was made or broadcast. In fact, one of the most interesting ones was by C Robert Jennings in the LA Times in February 1968, in which Elvis is quoted as saying:

"Sure, recordings and arrangements have improved. They’ve learned to put strings and flutes and the softer instruments in the supporting music and trick things up some with choruses and electronic gimmicks, but the beat is still there, it’s still the thing, and it’s still what I call rock ‘n’ roll. Just look at the charts and listen to the top records. A little refined, maybe, but basically the same."

A quote not far off what he would say five months later during the 68 comeback taping. That article was followed by three by Vernon Scott, one by Army Archerd (where we find out Elvis had been offered the chance to perform at the Oscars ceremony), and one by Harold Hefferman. All of them positive, and all of them far more indepth than normal - and Elvis appears to have spoken freely during them. In the Jennings article, Elvis says that in Speedway he plays a “singin’ millionaire-playboy-race-driver.” He is asked if he had played that kind of role before, and replies “only about 25 times, Sir.”

But that was all more than a year after the article found by Doc

[drjohncarpenter]

You would wonder how much of this article is merely based on a press release from the Presley camp? Frequently, even today, such articles vary little from the press releases sent by the management team of celebrities. I studied PR many years ago and they would show examples of the original press releases sent to newspapers/magazines then published as articles with literally a few words changed and in some cases no changes at all, with a journalists name tagged on at the end. PR agencies more than happy when this happened as it got the positive promotion they were looking for. That being said, obviously no way of knowing if that was the case here. Though still interesting that the press (regardless of the original source material/information) were willing to go to print with such a positive piece on Elvis at one of the lowest points in his career (the gospel sessions aside).

Of course, where is this press release, and which person at Presley management would've been skillful enough to write it?

I could find no evidence for either. Also, I just found this is the fourth installment on Elvis -- note the "PART IV" at the beginning.

So does that mean four PR blasts went out in late 1966? Or just one which was quadruple the length of what we see here?

The history ran for four consecutive weeks. I will share the others when time permits.

[Cryogenic]

You would wonder how much of this article is merely based on a press release from the Presley camp? Frequently, even today, such articles vary little from the press releases sent by the management team of celebrities. I studied PR many years ago and they would show examples of the original press releases sent to newspapers/magazines then published as articles with literally a few words changed and in some cases no changes at all, with a journalists name tagged on at the end. PR agencies more than happy when this happened as it got the positive promotion they were looking for. That being said, obviously no way of knowing if that was the case here. Though still interesting that the press (regardless of the original source material/information) were willing to go to print with such a positive piece on Elvis at one of the lowest points in his career (the gospel sessions aside).

Right. This article, while a nice find, is very surface-level: heavy on whitewashing and rather selective with the facts disseminated. It basically acts like everything in the world of Elvis is tickety-boo, yet only a few months after it was written, Elvis would trip suffer a trip at his Bel Air mansion, leaving him dazed and concussed. At this time, it is generally agreed that his pill use had increased, that he was out of shape, and rather despondent about the direction of his career; which The Colonel then seized on to, let's say, make some changes, including booting Larry Geller, the chief architect of Elvis' "religious kick" and adjunct for his meandering psyche in this period (or, to be more precise, Parker deliberately made it difficult for Geller to wish to stay within Elvis' inner circle, resulting in his departure).

All of which is in marked contrast to this article that purports that Elvis' trim figure was down to athletic pursuits, and which more generally implies that he was fully in control of his movie and recording career, and that he was proud of his artistic output with not the slightest intimation of frustration or doubt. Equally, the article also seems to imply he was half-chaste, dating only from time-to-time; with not the slightest mention of Priscilla waiting in the wings, or any hint that the Beaulieus weren't about to call Elvis' bluff and force his hand, ensuring that he would make good on his promise and marry their daughter, thus ending Elvis' "eligible bachelor" status (publicly, at least).

How, then, given all of that, could he have possibly fallen and hit his head on the bathtub the following spring (the night before shooting on another of his "travelogue" pictures was about to commence); why did Parker stage an immediate intervention; and why did Elvis completely acquiesce to his demands; why, also, did he then defy them, another year later, when working on his legendary television special with Steve Binder; if there was, to borrow a phrase, nothing rotten in Denmark?

"Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it". What a sad joke regarding his movie songs in the middle 60's.

Not at sad joke at all. He was the one calling the shots during those sessions. He was also the one choosing the songs for the vast majority of the time - even if those songs were a choice of four about impotent bulls.

Yeah, to suggest that Elvis was fully capable of exercising complete creative control all the time, at each and every recording session, while ignoring the elephant in the room -- i.e., that he was both caught within the gears of Parker's duplicitous management strategy and had also become, in the brilliant wording of Greil Marcus, an "employee in his own movie factory" -- is quite misleading. If your choice, half the time, is between getting stung by a bee or a wasp, then maybe your options are a little limited.

There are any number of clangers in the article, even if they're not necessarily mistakes or factually incorrect. For instance, "Kissin' Cousins" is loosely equated with "Viva Las Vegas", and even "Harum Scarum" is praised as a hit -- two films (KC, HS) that frequently get mutilated on this forum. We're also told further down that Vernon ("Elvis' father, along with several attorneys") "looks after his son's investments and business affairs", but anyone familiar with a deeper interest in Elvis' life and times knows full well that Vernon had very limited business sense, and neither he nor Elvis were big-time investors (and when Vernon invested his son's money around this time, he lost it). This is not a knock on Vernon or Elvis as people; they just didn't have a head for business. But there's this simplistic, sane, rational, disciplined, middle-class existence implied here that wasn't the reality -- the reality was a lot more nuanced, complicated... and tragic.

I certainly think this is a neat little find, though. As always, The Doc works hard to bring rare, overlooked, and forgotten pieces to the forum for our edification and reading pleasure. He is to be thanked for that, of course -- so, thank you, Doc!

We do also get some nice bits 'n' bobs here. It's nice to read of Elvis' generosity, even in his own lifetime, and the Louis B. Mayer quote at the top is a gem (pun intended?). It also seems that Norman Taurog was genuinely fond of Elvis. I like his observation, "He is constantly striving to improve yourself". You do actually sense that powerful impulse at work in Elvis' career, despite wrong-turns, blind avenues, creative malaise, and later, spiralling addiction and depression. One listen to Elvis' best work from this period, including the home recordings, reveals an artist still striving for excellence, still charting new horizons, still ready to yet spring some greater persona -- more vivid, more real, more majestic, more encompassing -- on the world; yet curiously uncertain, a little timid, hiding his light under a bushel. The fruits of Elvis' growth and maturation would have to wait a few more years to ripen and be revealed, but Elvis would definitely re-emerge to re-claim his crown before the decade's end.

[Igotstung]

' Elvis Selects every song he records'!!

That stood out to me as well. Clearly this was a very positive look at the man and his career.

But even with the soundtrack garbage, he -- or a pal like Bobby "Red" West -- likely made the final choices. I doubt Elvis ever went in "cold" to any soundtrack date.

That said, 1966 was the year where he did engage in studio work that mean a lot to him: the sessions for How Great Thou Art and some related pop tracks. His involvement was EXACTLY as described in the article, and done in May and June.

This line seemed ironical to me because of what material he was getting to work with in the first place. To chose must have been a humiliating excercise.

In his earlier career, he chose songs that he took to different horizons in most cases, so the choice was expression of artistry.
Thus the irony.

[Nigel77]

All the press in 1966 wasn't terrible for Elvis, despite massive changes in popular music the past two years.

This very kind profile is new to me, hope for you as well. Presley's quoted in it, too.

Southland entertainment scene

Presley talent 'priceless gem'



660300_w Fabares.jpg

Elvis makes a new discovery in the lovely form of pert Shelley Fabares in his new film for MGM, "Spinout."
Miss Fabares makes a complete transition from girl to woman in a frantic effort to lead Elvis to the altar.



PART IV

Louis B. Mayer, founder and former head of the great Metro-Goldwn Mayer Studios, once said, "Rare talent is like a priceless gem. It is difficult to find, but once discovered end polished, nothing can ever dull its luster."

Through the years there have been these great talents in motion pictures. Mickey Rooney, Judy Garland, Bing Crosby . . . . and now, Elvis Presley. As a matter of fact it was Crosby who went out on limb with his praise for Presley at a time when the then swivel-hipped singer was considered strictly a flash In the pan.

"Nonsense," said Crosby. "This boy is a spectacular talent."

Since that time the ever upward trend in Presley's career has been the subject of much analysis by show business specialists. In profession that is among the moat unpredictable, the actor-entertainer has managed to grow from an overnight success to one of the most enduring and popular stars Hollywood has ever known.

In 1963 Elvis starred in MGM's "Viva Las Vegas" and made motion picture history. The Elvis Era was in full swing and there were still no guesses as to how high his career could soar. Proving there is no rest for the successful, the same year as "Viva" saw him before the cameras in another record hit, "Kissin' Cousins."

SUPPORT OF FRIENDS

Surrounding Elvis friends and employees are former classmates, childhood friends and Army buddies, many now married with their own families but still loyal to the entertainer. His fairness, respect for the skills of others and his rapport with people have prompted this nucleus of old friends to stand by Elvis through good times and bad. They have enjoyed his success as much as Elvis' real family.

The year 1964 was one of the busiest in the busy career of Elvis Presley. In addition to two other pictures away from die studio, he returned to MGM once again, this time in "Girl Happy." Later that same year he made "Harum Scarum" which also registered in a big way at the ticket-wickets.

"Not many realize that Elvis selects every song he records," said "Spinout" Director Norman Taurog. "He works actively on his career. He senses what is best for him and feels he owes his fans the best he can deliver."

Not only does Elvis select all his own material, but he is in full control at recording sessions and the musicians know it. They've worked with him long enough to realize his creativity. He improves all he touches. He communicates with the various members the orchestra and can in an instant, in a glance, his thoughts on a certain passage.

HOURS OF WORK

"To a God-given gift he adds hours of hard work," Taurog continued. "He is constantly striving to improve himself. His reading covers a wide range of subjects, books on music theory, medical research, psychology, mechanics, good fiction, you name it.

His lean, athletic build didn't just happen. He works out regularly by playing hectic football with his Memphis clan. While the world knows Elvis Presley as an artist, his buddies know the man capable of concentrating 100 per cent on the immediate challenge, whether sports or music. His tip-top physical condition (6' in height, weight, 175 lbs.) is the result of these team sports, plus the fact he never hits the Hollywood party circuit.

An inveterate TV watcher and the star occasionally dates but characteristically refuses to make these "times out" public events. Sometimes the girls are stars with whom he has worked, but more often they are unknowns.

And what constitutes a date with Elvis?

In own words . . . "not really anything different than I'd do if not on a date." "I'd sooner go out and get a hamburger or go to a movie than go into a nightclub."

Does he have any requirements for the girl he might marry?

"Only that she would have to like Memphis."

FATHER IN MEMPHIS

Back in Memphis, Elvis' father, along with several attorneys, looks after his son's investments and business affairs. But, as in a recording session, Elvis is boss. That same good judgment which guides his professionally aids him in knowing a good deal when he sees it.

When not home in Memphis, Elvis lives in a leased Bel Air mansion staffed by couple who clean and cook. A few intimates know the address but it's not indicated on those maps of Hollywood homes hawked to tourists.

Elvis is a man who shares his success, not only with family and friends but also with people, he hu never met 'His mammoth contributions to charity are well-known despite attempts keep such activities personal and unpublicized.

He has contributed more than generously to such funds as the Motion Picture Relief and the Motion Picture Home. In 1961 he made a benefit appearance in Memphis which raised $50,000 for 49 Memphis charities and one charity in Tupelo. He has not appeared at a benefit since but annually makes the same contribution to these charities. During a recent Hollywood telethon, Elvis and his manager swelled the total take by doubling the amount reached at any plateau coming in under the wire.

Venice Evening Vanguard - Friday, November 18, 1966
https://www.newspapers.com/newspage/701901174/

' Elvis Selects every song he records'!!

Is that not correct? As I understand it many songs were submitted and he selected the ones he recorded.

He did, but only from the group of songs he was presented with.....therein lies the material issue!

[jurasic1968]

Right.

[pmp]

' Elvis Selects every song he records'!!

That stood out to me as well. Clearly this was a very positive look at the man and his career.

But even with the soundtrack garbage, he -- or a pal like Bobby "Red" West -- likely made the final choices. I doubt Elvis ever went in "cold" to any soundtrack date.

That said, 1966 was the year where he did engage in studio work that mean a lot to him: the sessions for How Great Thou Art and some related pop tracks. His involvement was EXACTLY as described in the article, and done in May and June.

This line seemed ironical to me because of what material he was getting to work with in the first place. To chose must have been a humiliating excercise.

In his earlier career, he chose songs that he took to different horizons in most cases, so the choice was expression of artistry.
Thus the irony.

BUT the only reason he was having to choose the best of a bad bunch was because he went along with Parker's policy on publishing. That was Elvis's choice. And we also need to remember that the likes of Saved, Leave Thar Woman Alone, You Don't Know Me etc were among the songs available for the Movies. So the songs didn't have to be bad.

[Igotstung]

' Elvis Selects every song he records'!!

That stood out to me as well. Clearly this was a very positive look at the man and his career.

But even with the soundtrack garbage, he -- or a pal like Bobby "Red" West -- likely made the final choices. I doubt Elvis ever went in "cold" to any soundtrack date.

That said, 1966 was the year where he did engage in studio work that mean a lot to him: the sessions for How Great Thou Art and some related pop tracks. His involvement was EXACTLY as described in the article, and done in May and June.

This line seemed ironical to me because of what material he was getting to work with in the first place. To chose must have been a humiliating excercise.

In his earlier career, he chose songs that he took to different horizons in most cases, so the choice was expression of artistry.
Thus the irony.

BUT the only reason he was having to choose the best of a bad bunch was because he went along with Parker's policy on publishing. That was Elvis's choice. And we also need to remember that the likes of Saved, Leave Thar Woman Alone, You Don't Know Me etc were among the songs available for the Movies. So the songs didn't have to be bad.

Not absolving Elvis of his responsibility in overall state of his career here - he was a grown man with considerable power. He should have taken a stance, shaken of his passive acceptance, yes.

Should he have rebelled and asked for better material, publishing be damned? Thousand times yes. But then he should have taken a stance on dozens of other key aspects of his career.

Fact is, Elvis trusted Colonel in business side of things. And it is difficult (not impossible, but difficult) to let go of trust and assert himself, take an informed decision when one has climbed the ladder the way he did. So he bitched about and acted out. Not a smart strategy, but understandable when one considers the arc of his career/ personality.

His passiveness and colonel's business decisions combined did lead to factory like churning out of songs, few exceptions proving the rule.

End result: no possibility of true creative choice of good material. The results are there to hear.

[elvis-fan]

BUT the only reason he was having to choose the best of a bad bunch was because he went along with Parker's policy on publishing. That was Elvis's choice. And we also need to remember that the likes of Saved, Leave Thar Woman Alone, You Don't Know Me etc were among the songs available for the Movies. So the songs didn't have to be bad.

.
It's an easy thing to say after the fact and could be applied to nearly every decision that was made regarding Elvis' career. But the fact is, at least to that point in time, Elvis trusted Parker and let him make the business decisions.

[pmp]

BUT the only reason he was having to choose the best of a bad bunch was because he went along with Parker's policy on publishing. That was Elvis's choice. And we also need to remember that the likes of Saved, Leave Thar Woman Alone, You Don't Know Me etc were among the songs available for the Movies. So the songs didn't have to be bad.

.
It's an easy thing to say after the fact and could be applied to nearly every decision that was made regarding Elvis' career. But the fact is, at least to that point in time, Elvis trusted Parker and let him make the business decisions.

And repeated the same error over and over again. The first time? OK,he gets a free pass. The second time? OK, Elvis wasn't good at pushing for what he wanted. The third time and beyond? No excuse. And, as stated in the quote above, there were opportunities for excellent songs to be used in the movie, but Elvis often didn't take up the offer. Choosing Sing You Children instead of Saved? Not finishing the recording of Leave My Woman Alone? Two ridiculous choices. By Elvis.

[jurasic1968]

Right. Elvis was to blame.

[Gary Crawford]

You would wonder how much of this article is merely based on a press release from the Presley camp? Frequently, even today, such articles vary little from the press releases sent by the management team of celebrities. I studied PR many years ago and they would show examples of the original press releases sent to newspapers/magazines then published as articles with literally a few words changed and in some cases no changes at all, with a journalists name tagged on at the end. PR agencies more than happy when this happened as it got the positive promotion they were looking for. That being said, obviously no way of knowing if that was the case here. Though still interesting that the press (regardless of the original source material/information) were willing to go to print with such a positive piece on Elvis at one of the lowest points in his career (the gospel sessions aside).

Of course, where is this press release, and which person at Presley management would've been skillful enough to write it?

I could find no evidence for either. Also, I just found this is the fourth installment on Elvis -- note the "PART IV" at the beginning.



So does that mean four PR blasts went out in late 1966? Or just one which was quadruple the length of what we see here?

The history ran for four consecutive weeks. I will share the others when time permits.

That's interesting. I made no definitive statements. The press release would have been long in the bin! If indeed some of it was based on PR's. People who go into PR often have degree's in journalism and either start out in PR and then and go into journalism or visa versa. When I say Presley's camp this is in very wide terms, it could be MGM, RCA with approval from Parker and Diskin. Even if approached directly by journalists the likes of Taurog were well primed what to say by the Presley camp, record label and movie studio's and it was all positive. Or do you think these guns for hire would have had the autonomy artistically and financially to say exactly what they thought about the nonsense they were overseeing? They may have at best thought 'what a waste the man has serious talent, why doesn't he take artistic control over his career.' Regardless, Journalists often are friendly with certain celebrities, politicians etc and/or their management, and their coverage often reflects this bias. If it is indeed a completely independent piece of 'cultural analysis' journalism it is very intriguing. It's hard to disagree, that the gospel sessions's aside (and Tomorrow's A long Time etc), 1966 was about as bad as things get for Presley's creative output in the the 60's. The journalist if he believed what he wrote was clearly of a generation that when he saw GI Blues thought 'finally, the man has seen sense, with this wholesome family entertainment' and by the time Spinout landed he could hardly contain his excitement Either that or he was a visionary that saw the roots of the 68 comeback special in late '66.

Aye, will be interesting to see the other bits in the series and if nothing else it's an intriguing time capsule in terms of what was being reported at the time. Clearly not all negative in the wider press, even if his biggest fanzine Elvis Monthly- penned by the most loyalist Elvis fanatics of all time, summarised his movie output of this era as ' puppet shows for not overly bright children...

[jurasic1968]

Yes, Jerry Hopkins in his first book about Elvis quoted this.